Born in Finland, Reto began his fashion photography career in Madrid and London, moving later to New York. His work is characterized by somber and moody sensuality with ambient urban night settings.

He targets a film-still style, which creates authenticity in his work. He understands fashion photography more as a way to capture fragments of ongoing time and reality, not so much as trend-scouting.

In conclusion, Reto finds his clients less from the traditional market, but from the progressive magazines, online companies, designers, record labels and advertising clients. His clients in the United States include magazines such as One World, Gear, Honey, Shout, Innercity and Urban Box Office. Besides the fashion editorial shoots, he has also worked for recording artists, fashion catalogs and fashion advertising.